The Art of the Ideal Deal

This photography campaign reimagines the world of real estate through the lens of timeless art. By placing two real estate agents inside iconic masterpieces — from Jan van Eyck’s Arnolfini Portrait to Grant Wood’s American Gothic, from Edward Hopper's Cape Cod Morning to David Hockney's Big Splash — they become the protagonists of these cultural touchstones, crossing centuries and styles.

The concept highlights a simple truth: just as great art never loses its value, these agents always deliver the perfect deal. Whether as listing agents who bring out the unique character of every property, or as buyer’s agents who match clients with their dream homes, their expertise transcends time and trends.

With its fusion of high-art imagery and playful wit, The Art of the Ideal Deal creates instant recognition and memorability, showing that across eras, cultures, and homes —"From canvas to keys, across time’s appeal, they always land the ideal deal.”

Award：

TIFA 2025, Discovery of the Year

TIFA 2025, Jury Top5 Selection

TIFA 2025, Advertising，Category Winner

TIFA 2025, Advertising，Product，Gold Winner